We help companies optimize their marketing campaigns using an intelligent omnichannel communication platform

Routee is a leading cloud communications provider that designs, develops and distributes advanced Web and API automation solutions for corporations, retail businesses and the services industry around the world. Powered by AMD Telecom’s robust infrastructure, Routee brings a powerful engagement toolset to its trusted global partners and some of the most renowned Fortune 500 corporations.

Based on country-specific coverage and channel popularity, leverage the most powerful user engagement toolkit and alternative communication paths to reach your audiences effectively. 

Achieve high visibility and universal customer reach across your markets.

Multichannel Reach

Communicate your message and company mission all over the world using advanced API capabilities.

Universal coverage

Reach 211 countries & territories worldwide with the use of a single API

SMS HUB 

Leverage the power of 700+ direct connections and rely on a seamless global reach. Routee’s parent company, AMD, one of the largest SMS HUBs globally.

Intelligent Routing 

Use the most optimal and short path for every message delivery, comparing real time all available routes on our carrier network grid. Eliminate latency and keep your costs in place. 

99.996% API uptime 

Integrate your CRM/ERP or any other channel management tool in hours with simple and straightforward API documentation. 

Products

Message Personalization

Dispatch personalized messages automatically based on every individual customer’s profile. Reach your audience directly about price notifications, when a gate changes, when they arrive on their  destination, about promotions, discounts or any other use case your business requires.

Customization 

Segment your database, based on as many criteria as you want and
connect with your audiences.

Campaign Reports 

See the exact time of message delivery and conversion. Track the overall efficiency of your campaign.

Easy integration

Integrate with any platform you may use daily for campaign management or notification dispatch.

Quiet Hours

Comply with global DND rules. Routee will queue messages to be delivered at the appropriate time.

What we can do for you

Unlimited scale

We automatically adjust the capacity to your messaging needs worldwide, removing unnecessary planning efforts from your IT.

Universal platform compatibility 

Regardless the system your business use, Routee is universally compatible to integrate with any messaging manager, platform or software in place in less than a day.

Datacenter geo-redundancy 

Based on country, we will dispatch your messages from the closest or most optimal datacenter, eliminating latency and extra hops that add costs.

Dynamic routing & roaming detection engine

We detect when a user is in roaming state, adjusting the routing accordingly to the most optimal path. Routee eliminates network complexity reducing your average costs and delivery time. 

Regulation compliance

Comply automatically with the global guidebook of rules, regulations and restrictions and safeguard your business from any legal or data privacy violation.

Regional language

Dispatch your messages automatically to respect each country’s regional language. Increase substantially your customer loyalty with no additional translators or complex setups.

User verification

We make sure your messages will always terminate to actual humans. We safeguard your systems to be compromised by bots requesting to receive thousands of premium charged messages or voice calls.

Fallback

Adjust fallback options when your users don’t react to your primary messaging channel and leverage additional channel functionality within the same integration.

Why Routee

Global Coverage

As AMD Telecom powers Routee’s communication, grants its broad reach list, covering more than 1.200 Mobile Operators (including 152 zero hop direct connections) through a single connection point.

Usage Tracking

Use our endpoints for usage tracking and latency reports. You can filter your queries based on several criteria such as per service, country, mobile operator, campaign, etc.

Multiple Application Creation

Within Routee Dev Platform you can create as many apps as you wish, while combining several Routee services. One administration panel for all your apps.

Message Preview & Cost Estimation Endpoint

In order to avoid mistakes, we provide you with an endpoint from which you can be informed of the cost estimation before the single or bulk send out, as well as to make a last check on the message body itself.

Database Synchronisation & Upload

Perform advanced database management and synchronisation through our offered endpoint. No more strict layouts and forms, just agile, plain and intuitive.

Multi Featured Bulk Messaging Endpoint With Callback

Use the Bulk messaging endpoint for mass send-outs while enjoying several features like quiet hours respect, personal content & fallback values for every parameter you set. Progress of every send-out can be tracked through a single given point (callback).

Unsent Message Management

In case you might try to send a bunch of SMS through our bulk SMS endpoint and during the send-out, your balance runs low, you don’t have to worry. The “unsent” messages will be retrieved and sent as a separate send-out.

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