Audience Insights

Know more
about the people that matter to your business.

Make sense of actionable insights.

WayMore Audience Insights

Turn your data to insight
and then action.

The more data you have on your customers, the better the messages you deliver to them.

With WayMore’s Audience Insights we help marketers learn more about their target audiences, including aggregate information about geography, demographics, preferences and more.

Aggregate information on your audience

Get aggregate information and learn about people’s interests, hobbies and preferences, such as demographics, location, language, habits, lifestyle, salary, purchases activity. Create content that resonates with them and easily find more people like the ones in your current audience.

Complete customer profiling

Getting into the customer’s mind and understanding their behavior is a challenge, but it can be done. Connect all the data you have on your customers using other marketing tools. Seamlessly integrate with your apps and web services and do more with your marketing.

Privacy secured

We always have privacy in mind. Our Audience Insights shows information about groups of people while keeping people’s personal information private, allowing marketers to view aggregate and anonymous insights.

Easy-to-use insights, accessible to all marketers

Manage your customer data all in one place. Discover audience growth trends, get valuable data about the campaigns that are more relevant to them and discover which ones need further optimization.

Complete visibility into your segments

Breakdown of your audience by age, gender, location and gain insight into what they do in your physical store, Get a fuller understanding of who they are and create customer personas using deep segmentation.

Up-to-date data

As your audience evolves you need to keep customer segment data updated with regular syncs. Perform syncs automatically, understand users holistically, spot patterns at a glance, and always know who you’re talking to.

Way More to Gain.

Improve the profile
of your buyer personas

Segment your audiences, personalize, optimize and automate your campaigns. Supplement your current buyer personas with demographic, household, activity, interest data with WayMore’s audience insights.

Get higher engagement

Use data to track and improve engagement. Create messages that resonate better with your audience with improved segmentation and achieve higher engagement.

Drive better segmentation

As your audience grows and data is added to WayMore’s Audience Insights, filtering options will be added to build segments. Use a combination of tags and a number of other filters to find exactly who you want to talk to.

Understand customer
behaviour

Keep track of your audiences, organize your contacts and grow your business. Segment, tag, and group all work in slightly different ways to help you create structure. Use data to understand your customers’ unique wants and needs.

Make informed decisions

Save time and resources. Free your team to deliver a higher business impact, focus on building meaningful connections and leave the execution to WayMore.

Gain more knowledge

Create campaigns that matter to your people. Collect all user data in one place, understand it and act on it. Start serving your customers better and give them what they want while increasing your revenue.
WayMore.io marketing automation platform

Powerful Marketing.
Simple Pricing.

Νo binding contracts, no hidden fees. We’ll always be clear with our costs. Take our word for it. With WayMore’s subscription-based model, you can benefit from our advanced tools and excellent commercial terms without paying extra. Simple and way more affordable than you would have thought.
WayMore Pricing

Everything you need to succeed.

A wide range of rich features, designed to improve the efficiency of your audience insights.

Up-to-date real-time data

Our Audience Insights bring in all user data in real-time, so that you are always up-to-date and up-to-speed. Use the latest audience insights to jump on the right trends at the right time.

Global Insights

Dive deep into specific geographic regions, locations and their audiences. Compare countries to build a global strategy or test to see whether something that works in one region would succeed in another.

Detailed profiling

Profile your users in significant detail. Analyze dynamic demographic data and more.quickly Build profiles easily with great detail, using our simple drag-and-drop tools.

Powerful demographic
data tools

Identify your customers and send personalized messages using your demographic data and on your contacts’ predicted age, gender, and location.

Easily connect with third-party apps through our API

Connect your business with ease to our simple, secure, and reliable API. Sync WayMore’s Audience Insights with your CRM or other platforms to make informed decisions.
integrations-collaborations

Built to integrate.

Connect your favorite platforms and apps to WayMore to save time and do more with your campaigns. We work seamlessly with hundreds of CRM, CMS and ecommerce platforms or apps to streamline processes. Our advanced API is recognized for its ease of use and flexibility.
  • • Connect with your platforms, apps or software
  • • Sync your data
  • • Monitor everything in one place

56% of consumers believe businesses need to have a deeper understanding of their needs.

So, make use of customers actionable insights.