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Βlack Friday & Cyber Monday: 8 tips to a successful omnichannel campaign

Black Friday
With Black Friday and Cyber Monday just around the corner, both consumers and businesses alike are looking forward to it. This means that now is the time to set out your Omnichannel marketing strategy if you want to hit your sales targets and make the most of this busy season.
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Black Friday

It’s that time of year again! Black Friday and Cyber Monday are the best opportunities for brands to make the most of their marketing. But how can you be ready for them?

If you’re anything like us, you’ve been planning for months.

All of your ads are ready to go. The website is loaded with new products. You’ve set up your social media channels, and you’re ready to dominate your competition (or at least get a leg up on them).

But what about your customers? Are they ready for all these new deals too? What if they can’t find them? What if they don’t know where to look?

We’ve got some tips to help you make sure, that your customers can find all the deals they want, this holiday season.

8 Omnichannel strategy tips to boost your Black Friday and Cyber Monday sales

Here are eight impactful and essential tactics that will keep you ahead of the game coming up to Black Friday & Cyber Monday.

1. Prep your audience

When Black Friday rolls around, you want to make sure your customers are ready and waiting for your deals. So, start building buzz early with SMS & Viber messages.

Building buzz early means informing your customers about upcoming sales, deals, and product launches. Let them know in advance about the exciting deals you are preparing for them. Make them mark their calendars to get your discounts before they are gone.

SMS & Viber messages are a great way to quickly notify customers about what is to come. They have shown interest in you, so you want to keep them up to date on upcoming sales, deals, product launches, and the like.

2. Nurture an urgency feeling

You’ve been waiting all year for this one-day sale, and now it’s here. So what do you do? You go shopping—and you don’t stop until you’ve bought everything on your list.

But how do you get people to spend their money now? How do you make sure they’re ready to buy at the first sign of a sale?

There are a few things you can do:

  • Create urgency by starting your sale early and sending bulk SMS messages about limited-stock items, exclusive sales, and flash sales available only for a short time. This will elevate their sense of FOMO—the fear of missing out—and increase purchases as consumers will be afraid of missing out on limited-stock items or discounts.
  • Use the element of surprise by promoting last-minute sales when they don’t expect them.

3. Use edutaining & rich content

We’ve all been there—you’re scrolling through your newsfeed, and you see the same text over and over again. It’s boring, it’s annoying, and it’s just not fun!

 So what can you do to keep people engaged with your content? Try using a lighter tone to connect with your customers, grab their attention and make them want to learn more. Photos, videos, GIFs, emojis and links can be easy ways to engage your audience further. With an automatic URL shortener, you can include short links in your text to keep messages concise and direct customers to targeted landing pages.

4. Use two-way texting for better customer service

The customer service experience you offer on Black Friday & Cyber Monday can directly impact your sales, as customers who receive “excellent” service are likely to spend more at a retailer and may turn into repeat customers.

1:1 texting is an ideal way to allow customers to know you are there listening to them and offering them added assistance with your product or service. It shows you care about them, and you offer services above and beyond what else they may be able to find. So, use 2-Way Messaging to connect with customers on Black Friday and encourage them to shop with you!

5. Go multichannel!
Combine PUSH , SMS, OTT (Whatsapp/Messenger/Telegram/Viber), Email and Voice campaigns.

What if you could get your customer’s attention?

What if you could reach them on the channel of their choosing, without having to worry about whether or not they were opted in?

What if you didn’t have to build a whole new campaign from the ground up just because one of your customers hadn’t opted into the channel you wanted to use?

Well, with fallback omnichannel you can.

Fallback is a strategy that allows you to use multiple channels at the same time in order to reach your customer:

  • If you’re starting out with push notifications, but don’t have the recipient’s opt-in, your message will automatically fall back to email. 
  • If for some reason the recipient doesn’t see their email, it will fall back to messaging apps and he will receive a Viber, WhatsApp, Messenger or Telegram reminder
  • And if that fails, it will fall back to SMS.

If you want to use different strategies for different platforms, that’s no problem! You can configure your campaign with as many fallbacks as you want—or none at all. It’s up to you!

6. Learn from your Omnichanngel campaign metrics

One of the best ways to improve your campaigns is by tracking campaign metrics.

By tracking metrics, such as open rates and click-through rates, you will understand which strategies and tactics were most effective with your audience for your Black Friday campaigns, and use these insights to optimize your future omnichannel campaigns.

7. Follow-up and strengthen your relationships

Black Friday is over, and you’re probably feeling good about the deals you got and the numbers you hit. But don’t relax just yet! It’s time to strengthen your relationship with customers—especially those who took advantage of your Black Friday offerings.

Because when it comes down to it, Black Friday isn’t just about sales; it’s also about building customer relationships that last. The best way to do this? Follow up with them and ask for feedback!

Here are some simple steps you can take:

  • Send a thank-you email with a link to a survey or customer satisfaction survey.
  • Follow up on social media with links to reviews and testimonials from satisfied customers or people who have used your product/service in the past year.
  • Share their content on social media channels with a short caption highlighting why they love working with you so much (and include their name if possible).

8. Take the most out of Cyber Monday

It’s time to get creative with your Black Friday and Cyber Monday sales.

As we all know, Covid-19 has changed the game when it comes to selling online. With most physical stores closed and many online sellers not able to reach their audience using email or social media, there’s a huge opportunity for you to combine these two holidays into one short sales period.

Black Friday has traditionally been associated with physical stores. Cyber Monday is known as the day where you can get great deals on websites like Amazon and Walmart. But what if you could combine these two holidays into one? It could be a great way for you to broaden your audience and extend your sales through the three-day weekend, increasing the possibility of selling more.

You don’t have to commit yourself entirely to this idea—just try it out! See what works best for your business and go from there.

Set up your Black Friday/Cyber Monday Omnichannel campaign

While there are a million different ways to promote your Black Friday offers—sending out emails, posting on social media, even putting up billboards—none of them are as effective as following an omnichannel marketing strategy. With its high open rates and low cost per engagement, this marketing is one of the best ways to get your message across in the busy holiday season.

Black Friday is just around the corner. Give your sales a boost with these Omnichannel marketing tips and with WayMore’s help.

Get started With WayMore, create and send a campaign that will bring you more sales, more customers, more value.

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