A growing number of companies nowadays communicate offers, discounts and new product arrivals using omnichannel strategies, in the hope to reach their website visitors, subscribers and loyal customers.
Push notifications should be an integral part of your omnichannel strategy. These clickable pop-up messages appear on browsers irrespective of device or the browser the user is using. They serve quick, short messages, offers, or other information to customers. Subscribers can be anywhere on the browser and still receive these notifications as long as they’re online.
Why use push notifications?
Utilizing push notification messages is one of the most effective ways to gain repeat business, capture quality leads, and save time, as they take less time to create.
In addition, both browser-based and smartphone-dependent personalized alerts have been proven to increase engagement and sales. According to studies from Retail Dive push notifications receive an average engagement rate of 21%, the reason being that they are immediately accessible on your screen.
Using WayMore you can enjoy the benefits of push notifications and do way more by automating the delivery of your messages, based on the segmented customer data that our intelligent marketing platform can provide.
Reach your customers when they are available. Send only offers that interest them. Tempt them by presenting new products and services, appropriate for their age, location and buying habits.
Web vs Mobile
As previously mentioned, there are two different types of Push Notification messages.
- Web push notifications are alert-style messages that appear on the top or bottom corner of a web browser. They originate from a website and are delivered in web browsers. From Google Chrome to Mozilla Firefox, and Apple’s Safari, all major players in the browser market support web notifications.
- Mobile push notifications are alerts that appear at the center of a smartphone screen. Through a mobile push notification, users can be informed immediately about new developments in the form of a single message. These notifications originate from the apps users have subscribed to and have opted to receive updates. They can be related to the app itself, like new versions and features that have been launched, or most commonly they contain status updates, like in-app messages and reactions on something posted, in the case of social networks.
They appear on a smartphone screen when the specific app is not in use, or even when one is using another app. If a user taps on the notification, a deep link takes them into the app itself, and the relevant section.
The anatomy of a push notification
- Headline – Write a crisp, unique and intriguing title to grab the attention of the reader. The right choice of words will be key in determining the success of your message.
- Message – Make sure that your message is clear and easy to follow and keep your copy within the recommended character limit. By using action words you can encourage your readers to act on the message.
- Image – Add images to convey more with fewer words. An image and your logo will help the reader recognize and trust the sender of the message.
- URL – Including a link to your message is essential. It should be easy for the reader to click on the link in your message and reach your website, instantly and effortlessly.
Is a push notification service appropriate for my business?
No matter the industry your business belongs to, if you have a website or an app, it makes absolute business sense to start using push notification messages to engage your subscribers more effectively.