Nowadays customers ought to be able to start a transaction on their smartphone and finish it on their PC, tablet, or wearable.
That’s why omnichannel marketing strategies have become so popular over the last few years. They give businesses the chance to communicate with customers where they are, at the right time with the right message. That way brands can create a seamless customer experience that leads to better engagement, customer loyalty, and higher ROI and sales.
Why do you need omnichannel marketing?
When using an omnichannel approach a brand can ensure that customers will have a positive experience regardless of which channel they choose to use. For a business to achieve that it needs to:
- Create a unique brand tone that consumers will be able to recognize
- Use personalized messages based on the client’s interests and past online activities across all channels.
Customers always prefer to go back to a brand with the above characteristics, so if you want to stand out from the competition that’s your chance.
Create an Omni-Channel Marketing Strategy
Whether you’re a beginner at it or just need a little extra help, we’re here for you. The following tips will guide you in putting together a successful omnichannel marketing strategy.
1. Gather your data
Personalization is key and that’s why you need to collect as much information about your consumers as possible. We’re talking about demographics, age, online behavior, and habits. Anything. The more you know about your customers, the easier it is to create a unique experience for each one individually.
2. Review your processes
Walk to your customer’s shoes from time to time. Experience your whole customer journey, look out for obstacles and fix whatever needs to be fixed. Remember, the more steps you add to the process the more likely it is to lose clients among the way. Keep it simple and straight to the shopping cart.
3. Segment your audience
Use the data we’ve talked about to segment your audience. You can then take advantage of tools like marketing automation to create powerful user-profiles and target the right people with the right actions.
4. Personalize your messages
When you segment your audience and learn their habits, you can engage with them on a different level. For example, you can send them a follow-up email after they make their purchase to let them know the details of their order. This kind of personalized communication makes customers feel unique and creates customer loyalty.
5. Approach the whole journey
For customer retention, it’s crucial to manage the entire customer journey. This involves processes such as customer support and service, post-sale considerations included. Using technology, such as AI chatbots, can help you to always be there for your customers and save money at the same time.
6. Seamless User Experience
In order to create a successful omnichannel strategy, you need to create a seamless experience for your customers. For example, your shopping cart and wishlist should always be connected across all devices. Should a user lose their entire shopping cart by logging in from a different device, there’s a high chance they’ll abandon the purchase process.
7. Make the difference
One of the main advantages of the omnichannel approach is that it gives you access to your customer while they are on the move. Starbucks and Chipotle offer mobile apps for pre-ordering and customizing purchases, providing convenience and account management options for customers. In-store shoppers can take advantage of the ability to scan physical items in their cart or for live comparison purposes.
Scale up your game with marketing automation in 2023
Omnichannel marketing, moreover, extends beyond where customers encounter ads. Use marketing automation and find new ways to shape your brand and user experience to outperform your less creative competition on every device at once.
Omnichannel is the most popular marketing strategy and there is a good reason for it. Learn how to create your own and watch your sales increase, your customers engage, your revenue grow and your business get bigger by the day.
Increase conversions across the entire customer funnel and watch your business grow using Waymore’s marketing automation services.