Why does the hospitality industry need omnichannel marketing?
How has the internet changed the hospitality industry?
1. Increase in online accommodation searches
2. Influx of new customer segments
3. Increase in demand for experienced-focused travel
How can hospitality brands use omnichannel marketing to boost customer engagement?
1. Link travel research and payment experience
2. Use digital marketing tools to boost customer engagement
3. Learn from other consumer technology companies
4. Package the travel, hospitality and experience altogether
5. Know your would-be customers
WayMore Omnichannel marketing is the best way to achieve that.